Marketing Guide March 2025 - Flipbook - Page 7
Establish your unique brand voice
Think of your personal brand as:
A consistent representation of what people
can expect every time they interact with you.
What makes you stand
out from the crowd.
Some easy ways to develop and maintain a unique brand voice:
Know Your Audience:
• Understand your target audience’s demographics, interests, preferences and needs.
• Tailor your brand voice to resonate with your audience’s values and communication style.
Define Your Brand Personality:
• Identify the key traits that define your brand personality
(e.g., friendly, authoritative, humorous).
• Ensure consistency in portraying these traits across all communication channels.
Be Authentic:
• Authenticity builds trust. Let your brand voice reflect your genuine values and beliefs.
• Avoid using language or tones that feel forced or inauthentic.
Stay Consistent:
• Consistency is key to building a recognizable brand. Use the same tone and style
across all platforms.
• Ensure that your brand voice aligns with your visual identity, including logo, colors and
design elements.
Be Clear and Concise:
• Develop a clear and concise communication
style that resonates with your audience.
• Avoid jargon or overly complex language that
may alienate your audience including industry
lingo or abbreviations.
Listen to Customer Feedback:
• Pay attention to customer feedback and adapt
your brand voice based on their responses.
• Address concerns and engage with your
audience in a way that reflects your brand
personality.
When people are looking
for a lender, they’re looking
for someone to guide them
through one of the most
important financial decisions
they will ever make.
Ask yourself: Why should
that person be you?
FirstBank
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