Marketing Guide March 2025 - Flipbook - Page 8
team names and logos
LO team name and logo guidelines:
• Must follow this naming convention:
“The (Name) Group or Team”.
• Must be approved by the FirstBank
Marketing department.
• May never be used independently of FirstBank’s
main logo.
NEED A TEAM
LOGO CREATED?
Fill out the Marketing Request Form and
we will create an on-brand logo for you to
use across all marketing platforms.
Marketing Request Form
• May never be displayed in font size greater
than the font displaying FirstBank as the lender.
Personal/vanity URL guidelines:
The use of vanity sites are allowed as long as:
• The domain name is approved by FirstBank’s
Marketing department.
• The domain address must redirect the user to the
Loan Officer’s page at www.fbmortgageloans.com
without masking.
Example: www.JaneSmithMortgageLoans.com
(instead of) https://fbmortgageloans.com/lo/janesmith/
7
Marketing Manual
Personalized Domain
Instructions
