Social Media Guide Feb 2025 - Flipbook - Page 10
video marketing
Lights,
Camera,
Action!
Getting comfortable on camera is a gradual
process that often involves practice and
a willingness to step out of your comfort zone.
Here are some tips to help you get started.
1
Preparing
• Keep it short: 15-30 second clips.
• Prepare a script or outline.
• Practice by recording a test video.
• Experiment with different formats or props.
2
Recording
• Record in a setting where you are at ease.
• Pretend like you’re talking to a friend.
• Maintain eye contact for a personal connection.
• Use props, visual aids, captions or music in your video.
3
Reminders
• Record with good lighting and minimal
background distractions.
• Record vertically to post as a reel on Instagram
or Facebook.
• Watch other videos to see different styles
and presentations.
• Edit your videos to refine content.
9
Social Media Marketing
