Social Media Guide Feb 2025 - Flipbook - Page 3
Compliance Requirements
Facebook
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Include your NMLS# in the page title – Ex.: John Doe, Mortgage Banker | NMLS# 123456 (insert your NMLS#)
In the About section, add this text: Member FDIC | Equal Housing Lender | Inst. NMLS # 472433
We suggest including #Mortgage or other relevant hashtags and your location so you are easier to find when
people search.
Update your employer to FirstBank Mortgage & link to your FirstBank Mortgage website
Include a professional headshot or team logo
Use a compliant header image (An image library is available in Total Expert)
Personal Facebook vs. Business Facebook
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Your personal Facebook account owns your Facebook Business Page. Although they operate in what
appears to be separate profiles, they are all under one roof - your personal account.
It is a requirement to have a Facebook business page if you intend to market yourself on Facebook.
Instagram
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In the Bio section, add this text:
NMLS# 123456 (insert your NMLS#) | Member FDIC | Equal Housing Lender | Inst. NMLS # 472433
We suggest including #Mortgage or other relevant hashtags and your location so you are easier to find when
people search.
Link to your FirstBank Mortgage website
Include a professional headshot or team logo
Unlike Facebook, your personal and business profiles do not have to be separated on Instagram.
To schedule or automate posting, you must convert your personal Instagram to a business Instagram.
LinkedIn
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In Headline or About section, list:
NMLS# 123456 (insert your NMLS#) | Member FDIC | Equal Housing Lender | Inst. NMLS # 472433
We suggest including #Mortgage or other relevant hashtags and your location so you are easier to find when
people search.
Update your employer to FirstBank Mortgage & link to your FirstBank Mortgage website
Include a professional headshot
Use a compliant header image (An image library is available in Total Expert)
X (Twitter)
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In Bio section, list:
NMLS# 123456 (insert your NMLS#) | Member FDIC | Equal Housing Lender | Inst. NMLS # 472433
We suggest including #Mortgage or other relevant hashtags and your location so you are easier to find when
people search.
Update your employer to FirstBank Mortgage & link to your FirstBank Mortgage website
Include a professional headshot or team logo
Use a compliant header image (An image library is available in Total Expert)
FirstBank
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