Social Media Guide March 2025 - Flipbook - Page 8
Best Practices - Tiktok
Why TikTok Matters
TikTok is a powerful platform for building trust with future homebuyers
through authentic, educational short-form videos. Helpful content
consistently performs better than highly polished sales content, making
it a great place to establish yourself as a trusted local mortgage expert.
Profile Checklist for TikTok Account
• Include a professional headshot or team logo.
• Write a clear bio describing who you help.
• Link to your FirstBank Mortgage website.
• Include your NMLS# and required disclosures where applicable.
• List your city or market served.
• Keep branding consistent across all social platforms.
Compliance Reminder
• Follow FirstBank Mortgage social media policies.
• Include required disclosures where applicable.
• Never quote rates or loan terms unless approved.
• Obtain written permission before sharing client stories or testimonials.
• When in doubt, submit content through the normal compliance review process.
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Social Media Marketing
