Social Media Guide March 2025 - Flipbook - Page 9
Best Practices - Tiktok
Best practices for TikTok posts
• Keep videos between 15–60 seconds.
• Capture attention within the first three seconds.
• Focus on one topic or question per video.
• Use captions and on-screen text.
• Film vertically using good lighting and clear audio.
• End each video with a simple call to action.
Tips for maximizing your reach
• Post consistently (2–3 videos per week).
• Reply to comments and questions.
• Use relevant hashtags and local keywords.
• Participate in trends when they fit your brand.
• Educate first and sell second.
Pro-tip
Authenticity wins. Videos recorded on your phone
often outperform professionally produced videos
because they feel more genuine and relatable.
FirstBank
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