Social Media Guide Feb 2025 - Flipbook - Page 9
Social Media Content Ideas
Pick 1-2 items from each category below to get started
on a content plan for your social media!
Talk to Your Community
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Take inventory of questions you’re asked frequently.
Interview an expert in your niche or someone your audience would be interested in.
Ask industry leaders what their best tip is - it tells you what experts are doing.
If you have a team, hold a group brainstorming session with them to come up with as many
ideas as possible - you can pick out the good ones afterward.
• Ask your business partners what’s happening with them right now.
Get Personal
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Think about what you’ve learned from successes that would be valuable to your audience.
Reflect on what went wrong in times when you’ve failed, and help others avoid the same mistake.
Share behind-the-scenes info about you/your business - an office pic, etc.
Turn one of your own stories into a post.
Interview your coworkers to help audience get to know them.
Look at Your Existing Content
• Look at your previously popular posts should you create a new version for any?
ideas that readers have liked in the past.
• Expand points from popular content into
their own pieces.
• If you’ve included any shortlists in a post before,
expand or further explain the points in their
own post.
• Read through questions readers have
asked in the comments of old posts.
• Check out Total Expert for pre-made graphics that are
ready to post!
• Look for new or different ways to explain
• Share content from the FirstBank Mortgage blog.
Run a Competitive Analysis
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See what content from your competitors has been popular recently.
Look at what your competitors aren’t talking about - maybe someone else needs to bring it up.
Find great topics your competitors came up with that weren’t so popular. You can do better.
Read comments on other posts.
Look at what questions your competitor and business partners are being asked.
Curate Content
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Collect the best resources about a specific topic.
Collect statistics or facts that help your audience arrive at a conclusion.
Crowdsource answers to a set of questions from your customers or influencers.
Create tutorials or instructions that simplify things for your borrowers or business partners.
FirstBank
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